Shout it out! With Typography!

Over the past few class periods, we've been discussing how to look at typefaces (or typography) with a critical eye. Why did Home Depot choose to make their logo look like it does? Was the ccolor choice of orange on purpose? Does it convey a specific message? Does it effectively reach its target audience? As part of the homework assignment, students were asked to collect samples of typography and were then told to write a brief analysis about their selected pieces. What does the typeface say to you? Consider the hierarchy of information (where does your eye travel first). Was the color choice effective? Students did a phenomenal job as we shared our examples in class.

One of the class favorites was the logo for "Cheerios." This is a typeface that everyone recognizes and many of us see it each morning on our breakfast table. One of our students writes, "The typeface is classic, like the cereal. Sometimes, 'Cheerio' can be written in a differnent color (yellow for Honey Nut Cheerios, green for Fruity Cherrios), but comsumers always know the familiar look of the logo."